Emails

Brightwheel Welcome Sequence This is a sample sequence I’ve written for Brightwheel, the renowned SaaS application in the child care niche. I’ve conducted thorough research on the brand and made every effort to capture the authentic voice of Dave Vassen, the Founder of Brightwheel. The purpose of this sequence is to warmly welcome those who log in to Brightwheel and provide them with the most relevant benefits over the course of five emails, sent out within five days. Email 1: Sent immediately upon login Subject: You’ve joined the Brightwheel journey… Welcome Onboard! I am Dave, founder of Brightwheel (you might’ve seen me on TV) Since you’re new here, I want to tell you about the mission behind Brightwheel. I am a first-generation American, and my parents came to the US from South America with very little. They taught me the importance of a strong work ethic and the value of education. After school, I started working in education technology, developing software platforms for big companies like Amazon and Cisco. However, when my daughter Serena was born, everything changed. I found it difficult to be apart from her and wanted to be more involved in her learning and growth. With my background and passion for education, I knew I could make a difference. The first three years of life are critical for brain development, and research shows that the investment made during this time has a significant impact on individuals and the community as a whole. You want to be a part of their day and contribute to their learning, but it’s challenging when you’ve been apart for several hours. Millions of parents across America experience this every day, especially for younger kids. On the school side, teachers are not only educating our kids but also managing paperwork, parents, and running a business. This is where Brightwheel comes in. I developed a unique product focused specifically on early education. It connects preschool and daycare teachers, parents, and children in a way that has never been done before. Through the app, you receive real-time updates on your child’s activities, milestones, and daily reports. This transparency fosters a sense of involvement and trust, strengthening the partnership between parents and teachers. Brightwheel’s intuitive interface empowers teachers and staff to easily manage their daily tasks. From seamless check-ins and attendance tracking to recording activities and sharing updates with parents, the app streamlines classroom operations, reducing paperwork and administrative burdens. Investing in early education is crucial for our children’s future, and Brightwheel is here to support that endeavor. Thank you for choosing the first step towards your children’s “Brightwheel” future. Get your free demo today! I’ll be back in your inbox tomorrow with more Brightwheel features. But for today, enjoy your time with your kids and stay relaxed. Dave Vassen Founder P.S. I’ve got one more thing for you today! After watching the demo video, if you decide to purchase any of our plans, use the code WELCOME10 at checkout to instantly save 10%. Hurry, though! The coupon is only valid for the next 24 hours. Email 2: Sent 12 hours after the previous mail Subject: Time’s running out to redeem your offer If you missed out on the welcome email… Not only did you miss an incredible introduction to Brightwheel, but you also missed out on an important message. You’ve qualified for a 10% discount. Use the code WELCOME10 to enjoy Brightwheel features at a discounted price. But hurry! You only have 12 hours left to redeem this offer from the time you receive this email. Dave Email 3: On Day 2, hours before the offer expires Subject: Last Call: Use Your 10% Discount on Brightwheel Subscription! You only have 2 hours left to redeem it with code WELCOME10! Still unsure? Here are 4 reasons why you’ll love Brightwheel: #1 It helps parents to stay connected to their child’s learning Through the app, they receive real-time updates on their child’s activities, milestones, and daily reports. This transparency nurtures a sense of involvement and trust, strengthening the parent-teacher partnership. #2 It ensures Simplified Daily Tasks for teachers & staff Brightwheel’s intuitive interface empowers teachers and staff to easily manage their daily tasks. From seamless check-ins and attendance tracking to recording activities and sharing updates with parents, the app streamlines classroom operations, reducing paperwork and administrative burdens. #3 It streamlines the operations for administrators Brightwheel’s all-in-one app simplifies administrative tasks, saving valuable time. It centralizes essential functions like attendance tracking, scheduling, billing, and reporting, eliminating the need for multiple tools or manual processes. #4 It facilitates automated online payments Brightwheel simplifies the payment process by offering automatic billing and online payment options. Parents can securely make payments within the app, eliminating the hassle of manual transactions and ensuring timely payments for the child care center. And here’s the fifth reason you shouldn’t miss: #5 You have a 10% discount on Brightwheel! Don’t wait any longer! Use the code WELCOME10 to unlock these benefits. Dave P.S. There will be no ‘offer expiring’ email. It’s now or never. Email 4: On Day 3 Subject: Brightwheel, from its humble beginnings to its current impact Brightwheel started with a pilot in the fall of 2014, working with 10 schools. The response was overwhelming, and as the word spread, Brightwheel experienced tremendous growth reaching over 2,500 schools across every state in the country. During this period, Brightwheel was offered as a free product, with no plans for advertising. Here comes the turning point in our story… I had the incredible opportunity to appear on Shark Tank. And guess what? I secured funding from none other than Mark Cuban and Chris Sacca. It was an extraordinary moment that fueled our vision for the future. This momentous support allowed us to monetize our platform and introduce a premium product. Now, schools and administrators can access our enhanced features by paying a monthly fee. And the results have been phenomenal: 85% of teachers and directors would wholeheartedly recommend Brightwheel to their peers. Once Brightwheel

Vishal Singh’s GoFitForm Newsletter Welcome Sequence This is a sample sequence I’ve written for Vishal Singh’s personal branding newsletter. Vishal is the Founder of GoFitForm, a SaaS application in the Fitness niche. The purpose of this sequence is to introduce his audience to Vishal’s GoFitForm and warmly welcome them with freebies. Email 1: Welcome Onboard Subject: Don’t tell me you’re here for “5 body-building tips” This is quite a moment, {{Name}}! First and foremost, welcome to the GoFitForm newsletter. You should feel like a badass right now… Now that you’re in, here’s what you can expect in your inbox. You’ll get weekly emails where I teach you: Data-driven fitness routines The difference between weight loss & fat loss The 80-20 rule of diets Unhealthy practices (Keto fans, unsubscribe now!) How to find Workout Motivation in a busy schedule Most times the content will be free, other times it will be paid. But it will always be of value to you! In the meantime, do you want to 10x your productivity and earn more money? Click here to get the How to Gain Superhuman Focus? guide. As an added bonus for subscribing, I’m going to be sending you some awesome freebies and valuable content during the following days. Be on the lookout for my next email tomorrow where I’ll tell you about a tiny secret that changed my life. Have a great one. Vishal Singh Founder, GoFitForm P.S.: Remember to download your new guide. Just click here to get the How to Gain Superhuman Focus? guide. Email 2: The Story Subject: A tiny secret that changed my life A few years ago, I found myself caught up in the fast-paced corporate world, constantly sacrificing my well-being for professional success. Long hours, stress, and unhealthy habits took a toll on my physical and mental health. I knew I had to make a change, not just for myself, but for everyone struggling to strike a balance between work, personal life, and fitness. I spent money on numerous fitness coaches, hoping to find a sustainable solution. However, none of them provided what I truly needed. I encountered numerous obstacles. Traditional fitness programs often demanded rigid schedules and unrealistic commitments, making it difficult to maintain consistency and motivation. On top of that, restrictive diets left me feeling deprived and unsatisfied. And a lot of them recommended certain diet practices that… let’s just say I hate them! But everything changed once I learned this tiny little secret. You should have control over your fitness commitments. Not some random fitness gurus. Once I learned the secret, I decided to take matters into my own hands. Combining my passion for fitness, technology, and a deep understanding of individual needs, I embarked on a mission to create GoFitForm—a revolutionary platform that puts you in control of your fitness journey. I believe that fitness should be accessible, enjoyable, and adaptable to your lifestyle, no matter how hectic or demanding it may be. Feel motivated? Hit the reply button and tell me your single most pain point when it comes to building your fitness routine. It will help me create targeted content that addresses your most pressing concerns. Vishal Singh Founder, GoFitForm P.S. Would do you me another quick favor? Make sure to follow me on Twitter and Instagram. Those are the best places to get in touch! Email 3: The Giveaway Subject: I know it’s hard to believe, but it’s FREE! Hey {{Name}}! In my first email, I promised I’d send you some awesome freebies. Honestly, you wouldn’t have expected this! But before I get started, let me share something else about myself. {{Old Photo of Vishal}} Take a look at that tired 24-year-old version of me in my office, working my ass off. That’s not what I want for you—unhealthy and unaware. Yes, it is hard to build a sustainable fitness routine with your busy schedule. See, I’ve been there. I was in your shoes just a few years ago. I know what it’s like to get trapped in the unhealthy rat race and work through fitness programs that don’t respect your time. And you know what, I’m here to tell you – that it’s not your fault… No one had the solution you truly desired. Enter me and GoFitForm—a platform that champions individuality, flexibility, and results. And by joining this newsletter, you’re getting a front-row seat to learn sustainable fitness. Now that you know you’re not alone, here’s what I promised. The Most Effective Muscle Building Exercises for Every Muscle Group – Complete Video Training! I think you’ll love it. This video training will help you develop a body that commands respect and status. There’s more coming your way tomorrow… Until next time. Vishal Singh Founder, GoFitForm P.S. Tomorrow, I’ll share the inspiring story of my client Darshan, who built the perfect flexible fitness routine despite his busy schedule and achieved incredible results in just 6 months. You won’t want to miss it! Email 4: The Case Study Subject: The perfect flexible fitness routine to get results in just 6 months… Here’s how my client Darshan built the perfect flexible fitness routine despite his busy schedule and achieved incredible results in just 6 months. If you’re looking to achieve your fitness goals on your own terms, GoFitForm is for you. The best thing? You don’t have to adjust your schedules. You don’t need to set up unrealistic goals. You don’t even need to go to your fancy gym. Let’s find out how Darshan pulled this off. Who was Darshan? 24-year-old Marketing Executive from Bangalore, who had paid thousands of bucks to fitness coaches who never got him any results. The Challenge? Darshan never got results because he had a hectic schedule that did not go along with his workout times. He had no clue of his daily, weekly, or monthly progress. (A major red flag when considering high-ticket fitness coaches) His diet plan changed when he changed timings or coaches. How did GoFitForm help? Discover the 4

CodeQuest Annual Gathering Mailers Here are the sample mailers I created for CodeQuest, the software company. CodeQuest recently celebrated its 25th anniversary and organized a special annual gathering for its employees and their families. Included are the teaser mailer and invite mailer designed specifically for the employees. I experimented with two different themes for the event, and I have provided samples from both. Theme 1: Fuelling innovation with collaboration Name & Tagline: CodeConnect: “Expand Horizons to Explore Ideas” Teaser Mailer Subject: Coders Assemble! Preview Text: Stay tuned (and get excited)… Invite Mailer Subject: Welcome to the Technological Extravaganza Preview Text: Where we Expand Horizons to Explore Ideas Theme 2: Embracing the Digital Adventure Name & Tagline: Techventure – “Elevating the Tech Spirit” Teaser Mailer Subject: Prepare for an Unforgettable Tech(Ad)venture Preview Text: Keep your inbox refreshed Invite Mailer Subject: Welcome to the Digital Adventure Preview Text: Elevate your Tech Spirits to new heights

GreedyGame Sales Email One-off sales email for the product “PubScale” Subject Line: You’re never struggling to monetize your app again… Preview Text: This one-stop growth and monetization platform fuels your app success. Are you missing out on the revenue potential of your app, {{Name}}? We understand the challenges you face as an app developer in today’s fiercely competitive market. You pour your heart and soul into creating world-class content, but monetization can often feel like an uphill battle. Ad networks can be unpredictable, user acquisition can be challenging, and optimizing revenue can be a daunting task. But… Imagine having an all-in-one platform that not only maximizes your app’s revenue but also enhances the user experience, keeping your users engaged and coming back for more. That’s exactly what PubScale offers, and it’s time for you to experience its game-changing power! We, at GreedyGame, have created PubScale with the mission of empowering app developers like you to unlock the full potential of your app and turn it into a thriving business. PubScale boasts amazing numbers – 1M+ App Installs and 1500+ Publishers – and offers a guaranteed ad revenue uplift of up to 40% on the monetization platform. Say goodbye to the days of low ad revenue and struggling to attract quality users. PubScale offers powerful products like AdX, GROW, SDK X, and INSIGHTS that will help you: Access premium demand sources, direct advertisers, and 15+ ad networks to deliver high-quality ads Set up goal-based campaigns and reach the right audience with precision Optimize revenue on your existing ad networks Access contextual insights and valuable metrics like LTV and ROAS With a user-friendly interface and comprehensive support resources, PubScale seamlessly integrates into your existing app infrastructure. It is also compatible with popular ad networks, analytics platforms, and other tools you already use. Best of all, PubScale lets you access our multi-purpose unified dashboard for FREE and enjoy the benefits on your apps and websites. PubScale is your ticket to transforming your app’s revenue potential and creating a sustainable and profitable business. Ready to embark on this transformative journey? Schedule a demo today and let PubScale be your trusted partner in maximizing your app’s success. Team GreedyGame. P.S. Sign up on PubScale dashboard and reap the benefits for FREE!

OnGrid Sales Email One-off sales email for the product “eLockr” Subject Line: Are you struggling with the administrative burden of ex-employee verification? Preview Text: This free-to-use platform will streamline and automate the process for you… {{Name}}, you have to admit that traditional employee verification methods are a) Time-consuming and b) Resource intensive And that too, amidst having to focus on the strategic initiatives and core business objectives. Imagine the ex-employee verification process running on automation with no compromise to accuracy or reliability. That’s the dream we, at OnGrid, have built for you. Introducing eLockr. A free platform for employers to issue employment credentials to ex-employees and ex-contractors. Redirect every ex-employee verification and credential request to eLockr and you can earn credits while we take care of the rest. Did we mention that this product is completely free for you? OnGrid has over 2000+ clients who can vouch for eLockr. After running over 100 million checks, we can proudly say we have the highest privacy standards. Ready to join hands for building a better employer-employee community? Book a Demo now. Team OnGrid. P.S. If you are into what we do, learn more about OnGrid and eLockr here.

VMware Sales Email VMware Cloud on AWS Sales Email Subject Line: Your Private Cloud gets more secure with VMware Cloud Preview Text: The solution you were expecting v/s VMware Cloud Are you looking to accelerate your enterprise IT cloud transformation, {{Name}}? VMware Cloud on AWS is the solution built for you. Why? Developed jointly by Amazon Web Services (AWS) and VMware, it enables you to seamlessly extend your private cloud vSphere workloads to the AWS Cloud. Be a hybrid cloud hero and unlock the full potential of your applications with this integrated cloud offering. But why should you choose us? Fully managed cloud service with built-in enterprise compute, network, and storage services. Modernize your applications with integrated IaaS and CaaS environments Migrate your applications faster without compatibility issues Deeply integrated hybrid cloud Lower your total cost of ownership compared to other cloud alternatives Unique resource optimization options And about your biggest worry… We provide consistent security, operations, and governance capabilities that are essential for your business-critical applications. Experience the Power of VMware Cloud on AWS today and transform your enterprise IT cloud strategy. Contact our team to schedule a personalized demo and learn more about how this solution can drive your business forward. Talk soon, VMware Team.